Controversy is one of the best ways to generate sales.  It will create negative and positive interest in your offer.  You can make either type of interest profitable.

I bet you’re wondering, “how do I get negative interest to turn into a sale?”  There has to be a conflict to provoke the negative people into buying.  This will require the positive interest people and the negative interest people to conflict.  If the positives and negatives are provided an easy way to communicate they will do battle.

If you browse any forum that isn’t overly moderated you will see evidence of conflict creating conversation.  A topic will come up that will polarize the community.  These threads turn into pages upon pages of passionate arguments.

Try going on a forum and ask which is better Mac or PC.   Or go on any car forum and ask brand a vs brand b.  You will start a war.

The sales will come from both sides.  The positives will want to purchase your product because they agree with you and also to prove the negatives wrong.  The negatives will want to purchase your product to prove that you are wrong and so they have more ammo to argue with the positives.

To create this controversy you have to write with passion.  You must not be afraid to piss someone off.  This is what you are going for.  There will be some who love your writing and others who think you are a complete retard.  Either way, they will both come back.

After you write your post or article, you have to become a split personality.  Clear your mind and become that negative person.  Pretend you hate everything that was written and that it is completely wrong.  Measure how much it enrages you from 1 to 10.  If it is 6 or below, you haven’t written with enough emotion.

A common saying is if you don’t like it, then don’t come back.  Yet they come back every day to be enraged by your writing.  It’s pretty masochistic, but it still happens.

Using controversy to sell works because products sell when people are talking about them.  When there is a conversation, it means they are paying attention.  Profit from your opinion.  Create a spark that explodes a controversial conversation and ends in conversions.  As Yoda would put it “Fear leads to anger, anger leads to sales.”

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