The shock tactic is exactly what it sounds like.  Shocking headlines jump out at you.  They  grab your attention by using words that peak your interest.  We all fall victim to shocking headlines because they stick out so well.  They are so interesting that we just have to learn more. Continue Reading

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Controversy is one of the best ways to generate sales.  It will create negative and positive interest in your offer.  You can make either type of interest profitable. Continue Reading

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