What is Search Engine Optimization?

Search engine optimization (SEO) is formatting your web site for search engines to easily read and understand your content.  SEO is used to make your site rank higher in search engine results pages (SERPs) for certain keywords.  If you aren’t on the first page for your keywords, it’s likely you won’t receive that much organic search engine traffic.  SEO is like poker, it takes a few minutes to learn but a few years to master. Continue Reading

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